Promoting Your Business Online in Local Directories
Promoting an online business using local search networks is critical and has great long term benefits to your business. As a search engine optimization company we identify directories such as yelp.com and localeze.com and openlist.com to get local online internet search exposure from geotargetted clients. For example a local downtown Houston massage studio had a huge increase in traffic after placing ads in craigslist and backpage. Finding and identifying the correct local directory to be in is one of the skills of a good internet marketing company. It is a constant effort that needs to be based on a solid foundation and understanding of how search engines work and what metrics they use to derive results. SEO is not an attempt to manipulate results, but to make sure you get the exposure you deserve as a business. Focusing on local search will continue to be of high importance to local businesses and seo firms alike.
Companies operating in service type industries such as massage therapists, dentists, lawyers, web design companies, hair salons, real estate and the like need not ignore local search and its potential to drive in targeted customers.